Cultural Awareness Essay

The well known book Interview with the Vampire by Anne Rice is a novel that is liable for the rejuvenation of the vampire kind in mainstream fiction. The book itself recounts to an intriguing anecdote around three vampires: Lestat, Louis, and Claudia. The story is told from the point of view of Louis, a Creole American ranch proprietor in pre-Civil War America who grabs the attention of Lestat, a vampire who is meandering the world alone, needing a friend. Louis is discouraged in light of losing his family and in this way is suceptible to Lestat’s excitement to make him into a vampire, which he does. The plot of the book rotates around these two characters as they live respectively. Louis despises what he has become and severely dislikes taking life yet makes Claudia, a little multi year old young lady, into a vampire too. The connection among Lestat and Louis, and their mutual love of Claudia, is portrayed all through the novel as Louis battles with his everlasting status, Lestat faces the selling out of Louis and Claudia, and Claudia develops intellectually without each developing genuinely. Their battles with one another and against one another turns into the main thrust behind the novel. The setting of Interview with the Vampire is fundamentally Paris and New Orleans when the Civil War. The vampires live respectively in a level, where a great part of the activity happens between the entirety of the characters. The peruser is driven through the torment of the plague in Paris, the traditions of the slaves in New Orleans, and the underbelly of these two urban areas where Lestat, Louis, and Claudia discover the individuals that they benefit from every night for their food and quality. The characters found inside this book are Lestat, Louis, Claudia, and Armand. These fundamental characters demonstrate themselves all through the novel to be fascinating and complex. The character of Claudia develops as a little youngster whose mother has kicked the bucket of the plague and who Louis feels amazingly nauseated about when he benefits from her. Lestat then causes him make a vampire out of her. Armand is the pioneer of the coven in Paris and turns into a nearby friend of Louis after Lestat and he head out in their own direction. Each character carries another measurement to the story.

AS Music Baroque Ensemble Music Free Essays

Music History Project 4: Baroque outfit music: 1. What is implied by adjusted structure? Talk about its inceptions and principle segments. For what reason was redundancy so significant for Baroque authors? Adjusted structure is the place the initial entry in the tonic key holds returning around, the most widely recognized example for the most part being ABACA. We will compose a custom article test on AS Music: Baroque Ensemble Music or on the other hand any comparative point just for you Request Now The A segment is known as the hold back or adjusted and the non-An entries are called scenes or couplets. The adjusted structure started in France, and was first the name of a medieval melody with a rehashing design. Later arrangers n the Classical time liked to utilize the Italian spelling of the word, rondo. Reiteration in Baroque music was significant for authors and crowds, since arrangers of the Baroque time regularly composed huge measures of music as a feature of their business, so were nearly compelled to embrace such efficient techniques. Crowds of the Baroque period likewise couldn't quick advance, rewind or replay portions of music like we can today, so reiteration permitted the crowd to remain on target, and not lose the plot of the piece. 2. The twofold structure in Baroque music: portray the structure and remark on relationship as would happen in the various segments: A tremendous measure of Baroque pieces, particularly ones dependent on moves, are in double structure, which is music where there are two unmistakably separate areas, each normally rehashed. The letters ABA are frequently used to portray double structure in music. The two areas may be comparable long, or the second may be longer than the first. In parallel structure, segment A generally starts in the tonic key, and afterward finishes in another key, regularly the predominant, or if the beginning key is minor, for example, area A might end in its relative major. Segment B, be that as it may, as a rule experiences keys not recently heard in the piece, and afterward finishes in the tonic key. 3. Investigate Baroque instrumental music with that of the Renaissance : Instrumental music was considerably more significant and abundant in the Baroque time frame than it had recently been, the point at which most of music was vocal. The improved instrument innovation helped, and permitted and urged authors to grow truly instrumental methods of composing. A significant part of the Renaissance time frame music was composed for voices just, and some Renaissance style music for instruments is exceptionally vocal in its character. The more vocal styles of Renaissance music, diverging from the instrumental music of the Baroque time frame is the fundamental distinction between the two. 4. In sections of roughly 75 words synopses data on the accompanying Baroque instrumental families: Strings Woodwind Brass Keyboard Strings: The principal Violins, Violas and Cellos were made in Italy in the late sixteenth century. For quite a while, these instruments, called the Violin family, were utilized nearby instruments from the Viol family, yet slowly overwhelmed them in prominence. The Baroque bow was straight or curve molded instead of internal bending as today, the edge was hardly lower, and its bend shallower, which thus made numerous halting simpler. The neck bowed back at a somewhat bigger edge, and with the lower connect, in this way put the strings at a lower strain, making the sound less ground-breaking. Woodwind: Recorders were intensely utilized all through the Baroque time frame, the most normally utilized sort being f alto (treble). Recorders dropped out of utilization after the Baroque time frame, returning into utilization in the late twentieth century. Elaborate woodwinds were typically made out of wood, with finger gaps and Just one key for a difficult to arrive at bass note. The done woodwinds came up short on a portion of the sound nature of present day metal ones; they couldn't arrive at such high notes, and were held sideways. Oboe players delivered sound, equivalent to they despite everything do right up 'til today, by blowing between two reeds. The Baroque oboe created from the Shawn, an all the more impressive, even unforgiving instrument, which was frequently played outside. In some Baroque pieces, oboes multiplied (played indistinguishable parts from) violins, yet they here and there had solo jobs. Metal: Trumpets in Baroque music were frequently associated with regal and military services, and were in this way viewed as an exceptional instrument. They had no valves, so various notes were played by the artist utilizing distinctive lip pressures. Early metal instruments without valves are called ‘natural’. Trombones were to a great extent preferred in Venice in the early sass’s, for the most part in formal music for execution in chapel. Rococo trombones were less ground-breaking than current ones, so could in this manner be better joined with milder instruments. To recognize present day from Baroque instruments, the last are for the most part known as ‘sackbuts’, or ‘sackbuts’. Horns are found in some later Baroque pieces, including Bach’s Brandenburg concerto No. , which incorporates a horn called corn father acacia, (Italian for ‘hunting horn’). The crown father acacia shared the adjusted state of the cutting edge horn, yet needed valves and had a lighter, more splendid sound, and was frequently utilized in sharp segments of pieces. Console: Harpsichords are console instruments which have strings that are precisely culled when the keys are squeezed. Harpsichords from the Baroque time frame fluctuate in tone and development from nation to nation. Clavichords are console instruments that have strings which are hit by tangents’ when the keys, which have a teeter-totter like activity, are squeezed. In the Baroque time frame, Clavichords were utilized primarily in Germany. They had a peaceful sound, which thusly made them wrong for use at huge open shows, yet perfect for making music at home. In contrast to Harpsichords, Clavichords were contact delicate, and thusly, alongside the mallet sound creation, they resembled current pianos. Organs fluctuated limitlessly in their size, development and tone. German organs regularly had at least two manuals and pedals. English organs, then again, regularly had no pedals and once in a while more than one manual. 5. What is implied by ‘retooling? Retooling structure is the structure that numerous late Baroque pieces, particularly those from concertos, are in. The structure is like Rounded, yet progressively modern. An initial entry is heard on at least two events all through the piece, however not in every case essentially in full, with different sections in the middle. These supposed ‘in between’ entries, in some cases significantly longer than the craziness, are called ‘episodes’ and are regularly for less instruments. A retooling can likewise be an instrumental entry inside a vocal piece. . Depict quickly the structure off run of the mill Baroque suite: There is no hacked out example of development in Baroque suites, yet later models incorporated the accompanying moves, in a specific order: Allemande: typically moderate speed or genuinely moderate, in 4/4 time, with a short peppy and a lot of delicate semiquaver development. Current: fast or genuinely speedy, in 3/4 or 3/2 Serenade: slow triple time, generally 3/4, regularly with the second beat of the bar underscores. Segue; snappy and vivacious, as a rule in a compound time, for example, 12/8 7. Clarify how Baroque authors would develop the moves that would show up in a suite. What changes would they bring into their music? Moves are for the most part in parallel structure, yet arrangers some of the time broadened their work in one of the accompanying ways: Two moves of a similar kind (both paired) show up in the request first move, second move, first move rehashed, delivering a sort of ternary (ABA) structure. Two renditions of a solitary move are given, the first ‘plain’, the second with significantly more ornamentation included. Some cutting edge entertainers play the plain move total, with the two areas rehashed and afterward the twofold likewise. Extravagant authors may have some of the time played either the plain move or the twofold, not both. The most effective method to refer to AS Music: Baroque Ensemble Music, Papers

Gold Rush And War :: essays research papers

A dash for unheard of wealth prompts war The American Civil War (1861-1865) and the Reconstruction time frame that followed were the bloodiest sections of American history to date. Sibling battled sibling as the populace was part along sectional lines. The issue of subjugation isolated the country's kin and the ideological groups that spoke to them in Washington. The pressure which snapped the uncomfortable détente among north and south started working over subjugation and statehood banters in California. In 1848, pilgrims found gold at Sutter's Mill, beginning a mass movement. By 1849, California had enough residents to apply for statehood. Be that as it may, the discussion about whether the huge western state would or would not permit bondage postponed its induction. Agents from the south took steps to withdraw if California was conceded as a free state. In the mean time, emotions likewise flared in New Mexico and Texas over fringe debates, and abolitionists battled ace subjection advocates over the issue of slave exchan ging inside the District of Columbia. Southern political pioneers, for the most part Democrats, proposed a show in Nashville to talk about severance. In 1850, Henry Clay proposed the Compromise of 1850 to Congress. The Compromise contained the accompanying arrangements: California would enter the association as free state. New Mexico domain would be partitioned into New Mexico and Utah, and offered mainstream sway. Texas must yield questioned an area to New Mexico as a byproduct of government presumption of its state obligation. Exchanging, yet not ownership, of slaves would be prohibited from the District of Columbia. Outlaw slave laws would be upgraded. Zachary Taylor, who was president at that point, was set up to veto the bills, however kicked the bucket abruptly. His replacement, Millard Fillmore, permitted the arrangements to sit back with the assistance of Stephen Douglas. The Nashville Convention met soon a while later and condemned the arrangement, yet made no conclusive mo ve. This uncomfortable ceasefire would keep going for just four years. In 1854, the Kansas-Nebraska Act makes further trade off for all intents and purposes inconceivable. It allowed mainstream sway to the two states, in the expectations that they would part on the servitude issue and proceed with the temperamental balance among slave and free states. Nebraska immediately embraced a free-soil constitution and was conceded as a free state. Kansas, in any case, was seriously part along sectional lines, and contradicting political powers approved both a free and a slave constitution in 1855. Uproars broke out all over, and "Bleeding Kansas" fell into bedlam. John Brown, a scandalous and insubordinate abolitionist, executed five ace bondage activists in 1856 in counter for the homicide of five abolitionists.

Dealing with College App Anxiety Tools to Help Students Cope

Stay Calm Throughout Application Season with These Top Tips For many high school seniors, the fall semester can feel particularly stressful. Between maintaining top grades, putting the finishing touches on personal statements, and applying to colleges, there are a lot of important items on students’ agendas. While it may be impossible to totally eliminate college application anxiety, there are a multitude of tools that can help seniors finish out the semester on a high note. Keep reading to learn more about how to keep stress at bay during the college application season. Stay on Top of Your To-Do ListThere is nothing more stressful than having to work down to the wire, so keep tabs on all of the deadlines coming your way. Set aside time to make an organized list with all of your upcoming projects, tests and exams, and due dates for college applications. Organize these to-dos chronologically and work through items on your agenda strategically. Having a list to refer back to will help keep students accountable and ensure that nothing slips through the cracks. Don’t Be Afraid to Ask For HelpWhile high school seniors need to take the lead throughout the college application process, it is important to remember that no one is in this alone. Reach out to family members to share your concerns and discuss strategies and solutions to make the process feel more manageable. Students who are totally overwhelmed may wish to seek the advice of a teacher, school counselor, or independent counselor, who can offer nuanced tips that directly relate to specific goals and concerns. Come Back to What You LoveAlthough seniors have a lot on their to-do lists, it’s important not to lose sight of the interests and passions that are driving your academic journey to begin with. Set aside time to participate in the hobbies and extracurricular activities that bring you the most joy, regardless off how busy your academic schedule becomes. Artistic endeavors can serve as a creative outlet and effective stress management tool while sports and other physically demanding pursuits can help keep nerves at bay. Reflect on Your ThoughtsInstead of trying to ignore your negative feelings, carve out time to acknowledge them and reflect on potential solutions. Journaling can be an excellent outlet for students to express their thoughts and fears, reconnect with emotions they may be trying to avid, and create actionable ways to cope with these sentiments. Write down a list of feelings and worries you have surrounding the application process, reflect on these points, and then consider jotting down some solutions or steps to work through each scenario. Simply putting a pen to paper can help students express their fears and begin to work through them independently. Reach Out to FriendsThe same fears and stressors that are top of mind for you are likely pressing issues for your friends as well. Reach out to classmates and peers who are in the midst of the college application process themselves in order to support one another throughout the process. Instead of comparing their academic journey to your own, focus on the shared experiences you can support each other through and serve as a support system to one another. While college application season is an inherently stressful time for all students, applicants can manage anxiety around the process by starting early and staying on top of their to do lists. If you are in the midst of college application season now and looking for expert guidance, our team of college counselors are here to help.

Violent Video Games Cause Violence Cause Of Violence And...

Carlos Gadson Mr. Sidney Honors British Lit. 27 November 2017 The Blame Game Statistically, 2017 has become the year with second lowest crimes rates since 1990, assuming there isn’t a big resurgence in violent crime between now and the end of the year (Bump). However, violent crimes continue to be a problem in modern-day America. Many have sought out to find out the root of these crimes and what causes them, and as a result, many different things have been cited as a cause for violence. Violent video games are said to be a possible source of aggression in teens and can allegedly influence teens and young adults to commit acts of assault, brutality, and terrorism. With zero evidence supporting this allegation and no concrete evidence to†¦show more content†¦In an article by Kotaku, it is stated that â€Å"The National Safety Council said Death Race was sick and morbid. These concerns and the first ever protest over the content of a video game, prompted further coverage in outlets like the National Enquirer and the NBCs Weekend S how.† (Plunkett, Web). Death Race opened the door for many more controversies surrounding video games, in later decades more violent video games would be released such as Mortal Kombat which urged Congress to hold hearings on regulating video games. â€Å"Attorney General Dan Lungren testified that violent video games have a desensitizing impact on young, impressionable minds.† (Violent Video Games - ProCon.org). As a result, the video game industry created the Entertainment Software Rating Board (ESRB). This new rating system would notify consumers of anything that could be labeled as violent or mature on the label of the game when going to buy it. Though many actions have been taken against violent video games, as time passes video games both violent and nonviolent have still seen an increase in popularity and sales. In fact, the video game industry has seen a 204% increase in sales since 1994 (Violent Video Games - ProCon.org). In fact, Call of Duty a series notoriou s for being on video game ban list, set records for entertainment sales when it sold 5.6 million copies of Call of Duty: Black Ops inShow MoreRelatedVideo Game Violence : The Cause Of Violent Video Games1000 Words   |  4 Pagesmentioned that the cause of violent video games became an issue for public debate after teenagers and the main cause of this is the parallel effect. Based on the Studies done for violent video games correspond with individuals having violent acts. Also, young adolescents reveal that those who play a lot of violent video games become more aggressive and see the world as more hostile. The article also revealed that this acts would be a coincidence or a cause from playing violent videos. Additionally, researchersRead MoreViolent Video Games Cause Violence843 Words   |  4 PagesVideo games have been around for half a century when, the first simple tennis game was designed by William Higinbotham in 1958. Since then, video games have gotten more in depth, with better graphics and more options which include violent video games. Violent videos have gotten more popular with a better amount of variety including the franchise of Call of Duty, Battlefield, and Grand Theft Auto. These are the most common and popular video games and because of the violence in them debate has startedRead MoreViolent Video Games Cause Violence1906 Words   |  8 PagesEver since he started playing video games, like Call of Duty. Violent video games have been a battle that my family has been fighting for a few years now. My brother, started out small, playing Nintendo games and simple games like Crash. However, my brother has always had a slight anger management problem and even with easygoing games, he became furious when he lost. Because he has lofty dreams of winning every game possible, he will not stop. Now, with video games, like Call of Duty and God of WarRead MoreEssay on Violent Video Games Cause Violence? 1170 Words   |  5 Pagesand aggression is eve rywhere; in magazines, in the shops, on the TV, on websites like YouTube as well as in video games. Yet, why is it that those video games are assumed to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a existing generation games console and video games have become a extraordinary source of education when helping kids to learn, such websites like educationcityRead MoreViolent Video Games Cause Youth Violence2030 Words   |  9 PagesVideo games have become increasingly popular among people of various ages. 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There has been a lot of nation-wideRead More Violent Video Games Do Not Cause Violence Essay3060 Words   |  13 Pages Do violent video games increase aggression in the people who play them? If so then video games could be responsible for much of the bad news we hear on television. Are video games responsible for school shootings? Do producers of video games need to tone down the violence? What will happen if video games become more and more violent and realistic? On the other hand, are video games to blame at all for the increase of violence in kids? When violence in video games started to increase, peopleRead MoreViolent Video Games Do NOT Cause Violence Essay1827 Words   |  8 Pagesblame video games as the target and cause of many shootings that have occurred, ever since Columbine and Quake. People have been blaming video games for violence for years now, ever since violent video games have been made. News reports blame video games more and more for each shooting, telling the public how this person played video games for x amount of hours a day, and that video games caused him or her to shoot people, and how video games encourage and reward violence. Anti-video game lobbyistsRead MoreViolent Video Games Cause Increased Violence Essay1855 Words   |  8 Pagesobjective of video games is to entertain people by surprising them with new experiences.† (Shigeru Miyamoto) Shigeru Miyamoto is the creator of some of gaming’s most iconic video game characters, Mario Jumpman Mario, Link and Donkey Kong; while also, serving as co-Representative Director of the game company, Nintendo and is highly respected. Miyamoto, based on the quote provided, feels that video games are meant to entertain people and nothing more. However, many people feel as though video games only causeRead MoreViolent Video games cause violence? I Think Not.1056 Words   |  5 PagesViolence is everywhere, in magazines in the shops, on the TV, on websites like YouTube as well as in video games. Yet, why is it that those video games are said to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a current generation games console and video games have become a fantastic source of education when helping kids to learn, such websites like educationcity.com or the

The Drone Age Is Coming Per Galeotti - 2013 Words

Executive Summary The drone age is coming per Galeotti . It has been estimated that annual spending on drones around the world will almost double to $11.4 billion by 2022. New technology has been driven by the military, and drones are critical to military operations. Due to changing times, drone use is rapidly adjusting to commercial use by civilians. This drone revolution has massive implications, ranging from legal and moral to economic and geopolitical. It will be a deeply disruptive technology, able on the one hand to provide undreamt-of capacities to impoverished people and countries, and on the other to widen the gap between haves and have-nots. It may prove a creative, empowering experience, but also has the potential to be destructive, destabilizing and divisive. Drone one day will fight our wars and be a huge asset on the battlefield as well as controlling hostile or volatile situations. Currently, drone technology is being driven by military applications, and this will continue as they become increasingly varied in their roles. Drones will do our work. Drones will carry out tasks humans cannot, or do not want to do themselves. From remotely piloted ambulances to leading SWAT raids in hostile situations, from collecting garbage to moving goods, they become ubiquitous, even making their way into the media, gathering news footage and becoming entertainment tools. Their ability to linger for long periods of time allows this real-time intelligence to be

Behavioral Brand Loyalty And Consumer Brand-Myassignmenthelp.Com

Question: Discuss About The Behavioral Brand Loyalty And Consumer Brand? Answer: Introduction The world is based on fully-fledged economy that helps in thriving on different markets that is based on the different consumer tastes and preferences. The assignment is motivated in order to answer the question that is relating to the different factors that has to be considered while analyzing the meaning of the marketing realities. In the next section, different concepts and theories has been identified in such a manner that helps in mapping different considerations in an effective manner. Marketing Reality A marketing reality is the changes and this governs the road of marketing with the hope of different endeavors. The different kind of businesses is leaving different provisions of change in order to evolve the different realities of marketing. The different electronic giants like EBay, Alibaba that have flexible structure of business to go with the continuous flow of ease of nation. In the next section, it will discuss the different major forces that affect the realities of marketing to date and time. The new realities are losing sheen and it includes both online along with offline platforms. The different offline platforms are witnessing the different change in the business of the sellers attitude towards analyzing the tastes of the customers with use of technology. The reality is the usage of technology by different businesses and in the next section; different sellers use the number of different technologies to reachability in the market (Kim et al. 2014). Three Major Forces and effect of change in future Prediction of the behavior of consumers is essential factor previously, presently and it will be important in future as well. Before the era of the internet, there were no e-commerce and base of customers existed. In the present stage, this is the e-commerce stage wherein there is fully explored stage. The customers are treated in an effective manner and online retailers gain competitive advantage. The combined power of analytics, big data and technology serves a revolution in platforms of e-commerce (Baker and Saren 2016). However, it is difficult for the retailers to gain competitive advantage in the market for 91.6%. Budgets in marketing are essential factor and this takes huge chunk that is spent in the business. There has been different studies that has been demonstrated as the rule of budget rules in the marketing strategy of different businesses. It is governed by different factors that include size of business, changing technology and economic balance of nation. According to the research, average budget of global marketing is increasing and it changes from 1% to 15% with the help of different campaigns. Triggered campaigns are believed in order to cross more than 58% to total revenues of retailers. The spending of the budget is determined with different aspects from size of company and size of economy along with regulations and this will help in analyzing budget in an effective manner (Buckley 2016) Evergreen challenge of competition and technology will not fade the elements as major factor affecting the line of business. The competitive environment is boon for the pocket of customers and this is bane for the sellers (Lamberton and Stephen 2016). This kind of challenge of competition is huge in decision-making approach and this cannot be avoided in nature. This is recent quest to clinch title in war among businesses and the competition takes a toll on the marketplace that will limit and this will overlapping the campaigning the strategies of electronics along with different other sectors. Other Potential Forces There are different potential forces that affect the marketing realities: Channels of marketing: This is a business along with allocation of budget that has to be wise in selection of channels of marketing Information Technology: This is generic term, it has total power to topple sentiments of market Globalization: This helps in questing to clear different limitations that is territorial and this is motivation to different emerging businesses Deregulation: Ease of performing the business is essential that goes in hand with globalization Loyalty: The different loyalty programmes of brand is essential in retaining the customers and for major and small businesses Delivery: The delivery system is essential in nature as this will help in making the different things easier in nature (Woodside 2016) Convergence: When there are more than two industries join hands, it creates huge impact on existing future and realities The ability of the brand to speak to a customer goes a long way in determining the success of a brand. A brand should possess the capability to communicate its value to its customers and persuade them to purchase the given product (Laroche, Habibi and Richard 2013). In the given section , certain examples of particular brands will be presented to illustrate the success stories of certain brands who were effective in communicating their importance to the target market group which can be described as the college crowd and student with age groups around 18-25. Apple- Apple is an electronic and software company, which produces phones, tablets and laptops. It has various softwares such as iTunes also which are very successful amongst the users. The power point of the given brand is its sleek design and powerful capacity. When a user associates itself with the given brand, they consider themselves to be fashionable and technologically advanced (Romaniuk and Nenycz-Thiel 2013). It is often a craze amongst the youngsters to use these products, which matches with their status, and hence, the given brand is successful to speak to the young crowd. Nike- With the recent popularity of fitness as an attraction factor, the brand offers the customers with a huge variety in their sportswear. The brand offers affordable and latest trend s in its offerings. With association of various globally popular sports stars, the brand has the ability to convince the consumer. The consumers would want to purchase the product because of the celebrity association and fashion factor. Amazon- The online e-commerce website has become hugely popular for its affordable pricing and good quality products. Amazon offers a large variety of product to its consumers, which makes it a favorite among the users. The young crowd is specifically attracted to the consumer because of its ease of use. The application is available on all platforms, which helps the young crowd to shop at their convenience. Pepsi- The brand offers drinks and snacks to the customers. The reason behind its popularity among the young college crowd is that, it is easily available and extremely affordable. The young crowd generally prefers to eat out and this provides it with a perfect option (Nysveen and Pedersen 2014). The brand itself tries to associate itself with the college crowd by using emoticons of various messaging applications, which people use. This makes it apt for the users. However, there are certain brands that fail to associate it with the young crowd. The examples of such brands are given below: Honda- Honda is a automobile brand, which produces automobiles like cars and bikes. The brand has failed to attract the millennial crowd because of its association with the high end and heavy products. The young crowd was unable to associate with the brand and this is the reason, they could not be successful in marketing their products to this crowd (He and Lai 2014). The young crowd has always been associated itself with products that are fashionable and trendy. Though Honda tried to attract the younger crowd, it failed in changing the design, which made the brand hugely unpopular. Microsoft- Microsoft is the computer brand, which sells software as well as hardware. Through over the years Microsoft has been faced with a huge competition from brands like Apple, recently it has failed to communicate its message to the customers. The perception of the young crowd has also changed for the company. They no longer view the product as stylish or a fashionable one with which they can associate (Krystallis and Chrysochou 2014). Had the brand, adopted new ways to adapt to the satisfaction level of the consumers, they would not have failed in the mindset of the young minds. Coca-Cola- Though coca cola has been an extremely popular brand since the past few decades, recently its popularity with the young crowd has dropped considerably. The young crowd has started to perceive the brand as someone who only offers junk food and drinks. The popularity of Coca-Cola has fallen tremendously in the past few years with other health drinks coming up. The college crowd generally prefers health to junk today and this has led to the failure of the brand to attract the young crowd. Therefore, it can be stated that the brand positioning plays a key role in the mind of the consumer. The way a brand presents itself in the eyes of the consumer is extremely crucial in deciding its fate. The younger generation is extremely particular about their image and hence they prefer to associate themselves only with brands that will uplift their image in their social group. References Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Buckley, P.J., 2016. The contribution of internalisation theory to international business: New realities and unanswered questions.Journal of World Business,51(1), pp.74-82. He, Y. and Lai, K.K., 2014. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image.Total Quality Management Business Excellence,25(3-4), pp.249-263. Kim, K., Hayes, J.L., Avant, J.A. and Reid, L.N., 2014. Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010.Journal of advertising,43(3), pp.296-316. Krystallis, A. and Chrysochou, P., 2014. The effects of service brand dimensions on brand loyalty.Journal of Retailing and Consumer Services,21(2), pp.139-147. Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and mobile marketing: research evolution from 2000 to 2015 and an agenda for future inquiry.Journal of Marketing,80(6), pp.146-172. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Nysveen, H. and Pedersen, P.E., 2014. Influences of cocreation on brand experience.International Journal of Market Research,56(6), pp.807-832. Romaniuk, J. and Nenycz-Thiel, M., 2013. Behavioral brand loyalty and consumer brand associations.Journal of Business Research,66(1), pp.67 Woodside, A.G., 2016. Embrace complexity theory, perform contrarian case analysis, and model multiple realities. InBad to Good: Achieving High Quality and Impact in Your Research(pp. 57-81). Emerald Group Publishing Limited.