Cultural Awareness Essay

The well known book Interview with the Vampire by Anne Rice is a novel that is liable for the rejuvenation of the vampire kind in mainstream fiction. The book itself recounts to an intriguing anecdote around three vampires: Lestat, Louis, and Claudia. The story is told from the point of view of Louis, a Creole American ranch proprietor in pre-Civil War America who grabs the attention of Lestat, a vampire who is meandering the world alone, needing a friend. Louis is discouraged in light of losing his family and in this way is suceptible to Lestat’s excitement to make him into a vampire, which he does. The plot of the book rotates around these two characters as they live respectively. Louis despises what he has become and severely dislikes taking life yet makes Claudia, a little multi year old young lady, into a vampire too. The connection among Lestat and Louis, and their mutual love of Claudia, is portrayed all through the novel as Louis battles with his everlasting status, Lestat faces the selling out of Louis and Claudia, and Claudia develops intellectually without each developing genuinely. Their battles with one another and against one another turns into the main thrust behind the novel. The setting of Interview with the Vampire is fundamentally Paris and New Orleans when the Civil War. The vampires live respectively in a level, where a great part of the activity happens between the entirety of the characters. The peruser is driven through the torment of the plague in Paris, the traditions of the slaves in New Orleans, and the underbelly of these two urban areas where Lestat, Louis, and Claudia discover the individuals that they benefit from every night for their food and quality. The characters found inside this book are Lestat, Louis, Claudia, and Armand. These fundamental characters demonstrate themselves all through the novel to be fascinating and complex. The character of Claudia develops as a little youngster whose mother has kicked the bucket of the plague and who Louis feels amazingly nauseated about when he benefits from her. Lestat then causes him make a vampire out of her. Armand is the pioneer of the coven in Paris and turns into a nearby friend of Louis after Lestat and he head out in their own direction. Each character carries another measurement to the story.

AS Music Baroque Ensemble Music Free Essays

Music History Project 4: Baroque outfit music: 1. What is implied by adjusted structure? Talk about its inceptions and principle segments. For what reason was redundancy so significant for Baroque authors? Adjusted structure is the place the initial entry in the tonic key holds returning around, the most widely recognized example for the most part being ABACA. We will compose a custom article test on AS Music: Baroque Ensemble Music or on the other hand any comparative point just for you Request Now The A segment is known as the hold back or adjusted and the non-An entries are called scenes or couplets. The adjusted structure started in France, and was first the name of a medieval melody with a rehashing design. Later arrangers n the Classical time liked to utilize the Italian spelling of the word, rondo. Reiteration in Baroque music was significant for authors and crowds, since arrangers of the Baroque time regularly composed huge measures of music as a feature of their business, so were nearly compelled to embrace such efficient techniques. Crowds of the Baroque period likewise couldn't quick advance, rewind or replay portions of music like we can today, so reiteration permitted the crowd to remain on target, and not lose the plot of the piece. 2. The twofold structure in Baroque music: portray the structure and remark on relationship as would happen in the various segments: A tremendous measure of Baroque pieces, particularly ones dependent on moves, are in double structure, which is music where there are two unmistakably separate areas, each normally rehashed. The letters ABA are frequently used to portray double structure in music. The two areas may be comparable long, or the second may be longer than the first. In parallel structure, segment A generally starts in the tonic key, and afterward finishes in another key, regularly the predominant, or if the beginning key is minor, for example, area A might end in its relative major. Segment B, be that as it may, as a rule experiences keys not recently heard in the piece, and afterward finishes in the tonic key. 3. Investigate Baroque instrumental music with that of the Renaissance : Instrumental music was considerably more significant and abundant in the Baroque time frame than it had recently been, the point at which most of music was vocal. The improved instrument innovation helped, and permitted and urged authors to grow truly instrumental methods of composing. A significant part of the Renaissance time frame music was composed for voices just, and some Renaissance style music for instruments is exceptionally vocal in its character. The more vocal styles of Renaissance music, diverging from the instrumental music of the Baroque time frame is the fundamental distinction between the two. 4. In sections of roughly 75 words synopses data on the accompanying Baroque instrumental families: Strings Woodwind Brass Keyboard Strings: The principal Violins, Violas and Cellos were made in Italy in the late sixteenth century. For quite a while, these instruments, called the Violin family, were utilized nearby instruments from the Viol family, yet slowly overwhelmed them in prominence. The Baroque bow was straight or curve molded instead of internal bending as today, the edge was hardly lower, and its bend shallower, which thus made numerous halting simpler. The neck bowed back at a somewhat bigger edge, and with the lower connect, in this way put the strings at a lower strain, making the sound less ground-breaking. Woodwind: Recorders were intensely utilized all through the Baroque time frame, the most normally utilized sort being f alto (treble). Recorders dropped out of utilization after the Baroque time frame, returning into utilization in the late twentieth century. Elaborate woodwinds were typically made out of wood, with finger gaps and Just one key for a difficult to arrive at bass note. The done woodwinds came up short on a portion of the sound nature of present day metal ones; they couldn't arrive at such high notes, and were held sideways. Oboe players delivered sound, equivalent to they despite everything do right up 'til today, by blowing between two reeds. The Baroque oboe created from the Shawn, an all the more impressive, even unforgiving instrument, which was frequently played outside. In some Baroque pieces, oboes multiplied (played indistinguishable parts from) violins, yet they here and there had solo jobs. Metal: Trumpets in Baroque music were frequently associated with regal and military services, and were in this way viewed as an exceptional instrument. They had no valves, so various notes were played by the artist utilizing distinctive lip pressures. Early metal instruments without valves are called ‘natural’. Trombones were to a great extent preferred in Venice in the early sass’s, for the most part in formal music for execution in chapel. Rococo trombones were less ground-breaking than current ones, so could in this manner be better joined with milder instruments. To recognize present day from Baroque instruments, the last are for the most part known as ‘sackbuts’, or ‘sackbuts’. Horns are found in some later Baroque pieces, including Bach’s Brandenburg concerto No. , which incorporates a horn called corn father acacia, (Italian for ‘hunting horn’). The crown father acacia shared the adjusted state of the cutting edge horn, yet needed valves and had a lighter, more splendid sound, and was frequently utilized in sharp segments of pieces. Console: Harpsichords are console instruments which have strings that are precisely culled when the keys are squeezed. Harpsichords from the Baroque time frame fluctuate in tone and development from nation to nation. Clavichords are console instruments that have strings which are hit by tangents’ when the keys, which have a teeter-totter like activity, are squeezed. In the Baroque time frame, Clavichords were utilized primarily in Germany. They had a peaceful sound, which thusly made them wrong for use at huge open shows, yet perfect for making music at home. In contrast to Harpsichords, Clavichords were contact delicate, and thusly, alongside the mallet sound creation, they resembled current pianos. Organs fluctuated limitlessly in their size, development and tone. German organs regularly had at least two manuals and pedals. English organs, then again, regularly had no pedals and once in a while more than one manual. 5. What is implied by ‘retooling? Retooling structure is the structure that numerous late Baroque pieces, particularly those from concertos, are in. The structure is like Rounded, yet progressively modern. An initial entry is heard on at least two events all through the piece, however not in every case essentially in full, with different sections in the middle. These supposed ‘in between’ entries, in some cases significantly longer than the craziness, are called ‘episodes’ and are regularly for less instruments. A retooling can likewise be an instrumental entry inside a vocal piece. . Depict quickly the structure off run of the mill Baroque suite: There is no hacked out example of development in Baroque suites, yet later models incorporated the accompanying moves, in a specific order: Allemande: typically moderate speed or genuinely moderate, in 4/4 time, with a short peppy and a lot of delicate semiquaver development. Current: fast or genuinely speedy, in 3/4 or 3/2 Serenade: slow triple time, generally 3/4, regularly with the second beat of the bar underscores. Segue; snappy and vivacious, as a rule in a compound time, for example, 12/8 7. Clarify how Baroque authors would develop the moves that would show up in a suite. What changes would they bring into their music? Moves are for the most part in parallel structure, yet arrangers some of the time broadened their work in one of the accompanying ways: Two moves of a similar kind (both paired) show up in the request first move, second move, first move rehashed, delivering a sort of ternary (ABA) structure. Two renditions of a solitary move are given, the first ‘plain’, the second with significantly more ornamentation included. Some cutting edge entertainers play the plain move total, with the two areas rehashed and afterward the twofold likewise. Extravagant authors may have some of the time played either the plain move or the twofold, not both. The most effective method to refer to AS Music: Baroque Ensemble Music, Papers

Gold Rush And War :: essays research papers

A dash for unheard of wealth prompts war The American Civil War (1861-1865) and the Reconstruction time frame that followed were the bloodiest sections of American history to date. Sibling battled sibling as the populace was part along sectional lines. The issue of subjugation isolated the country's kin and the ideological groups that spoke to them in Washington. The pressure which snapped the uncomfortable détente among north and south started working over subjugation and statehood banters in California. In 1848, pilgrims found gold at Sutter's Mill, beginning a mass movement. By 1849, California had enough residents to apply for statehood. Be that as it may, the discussion about whether the huge western state would or would not permit bondage postponed its induction. Agents from the south took steps to withdraw if California was conceded as a free state. In the mean time, emotions likewise flared in New Mexico and Texas over fringe debates, and abolitionists battled ace subjection advocates over the issue of slave exchan ging inside the District of Columbia. Southern political pioneers, for the most part Democrats, proposed a show in Nashville to talk about severance. In 1850, Henry Clay proposed the Compromise of 1850 to Congress. The Compromise contained the accompanying arrangements: California would enter the association as free state. New Mexico domain would be partitioned into New Mexico and Utah, and offered mainstream sway. Texas must yield questioned an area to New Mexico as a byproduct of government presumption of its state obligation. Exchanging, yet not ownership, of slaves would be prohibited from the District of Columbia. Outlaw slave laws would be upgraded. Zachary Taylor, who was president at that point, was set up to veto the bills, however kicked the bucket abruptly. His replacement, Millard Fillmore, permitted the arrangements to sit back with the assistance of Stephen Douglas. The Nashville Convention met soon a while later and condemned the arrangement, yet made no conclusive mo ve. This uncomfortable ceasefire would keep going for just four years. In 1854, the Kansas-Nebraska Act makes further trade off for all intents and purposes inconceivable. It allowed mainstream sway to the two states, in the expectations that they would part on the servitude issue and proceed with the temperamental balance among slave and free states. Nebraska immediately embraced a free-soil constitution and was conceded as a free state. Kansas, in any case, was seriously part along sectional lines, and contradicting political powers approved both a free and a slave constitution in 1855. Uproars broke out all over, and "Bleeding Kansas" fell into bedlam. John Brown, a scandalous and insubordinate abolitionist, executed five ace bondage activists in 1856 in counter for the homicide of five abolitionists.

Dealing with College App Anxiety Tools to Help Students Cope

Stay Calm Throughout Application Season with These Top Tips For many high school seniors, the fall semester can feel particularly stressful. Between maintaining top grades, putting the finishing touches on personal statements, and applying to colleges, there are a lot of important items on students’ agendas. While it may be impossible to totally eliminate college application anxiety, there are a multitude of tools that can help seniors finish out the semester on a high note. Keep reading to learn more about how to keep stress at bay during the college application season. Stay on Top of Your To-Do ListThere is nothing more stressful than having to work down to the wire, so keep tabs on all of the deadlines coming your way. Set aside time to make an organized list with all of your upcoming projects, tests and exams, and due dates for college applications. Organize these to-dos chronologically and work through items on your agenda strategically. Having a list to refer back to will help keep students accountable and ensure that nothing slips through the cracks. Don’t Be Afraid to Ask For HelpWhile high school seniors need to take the lead throughout the college application process, it is important to remember that no one is in this alone. Reach out to family members to share your concerns and discuss strategies and solutions to make the process feel more manageable. Students who are totally overwhelmed may wish to seek the advice of a teacher, school counselor, or independent counselor, who can offer nuanced tips that directly relate to specific goals and concerns. Come Back to What You LoveAlthough seniors have a lot on their to-do lists, it’s important not to lose sight of the interests and passions that are driving your academic journey to begin with. Set aside time to participate in the hobbies and extracurricular activities that bring you the most joy, regardless off how busy your academic schedule becomes. Artistic endeavors can serve as a creative outlet and effective stress management tool while sports and other physically demanding pursuits can help keep nerves at bay. Reflect on Your ThoughtsInstead of trying to ignore your negative feelings, carve out time to acknowledge them and reflect on potential solutions. Journaling can be an excellent outlet for students to express their thoughts and fears, reconnect with emotions they may be trying to avid, and create actionable ways to cope with these sentiments. Write down a list of feelings and worries you have surrounding the application process, reflect on these points, and then consider jotting down some solutions or steps to work through each scenario. Simply putting a pen to paper can help students express their fears and begin to work through them independently. Reach Out to FriendsThe same fears and stressors that are top of mind for you are likely pressing issues for your friends as well. Reach out to classmates and peers who are in the midst of the college application process themselves in order to support one another throughout the process. Instead of comparing their academic journey to your own, focus on the shared experiences you can support each other through and serve as a support system to one another. While college application season is an inherently stressful time for all students, applicants can manage anxiety around the process by starting early and staying on top of their to do lists. If you are in the midst of college application season now and looking for expert guidance, our team of college counselors are here to help.

Violent Video Games Cause Violence Cause Of Violence And...

Carlos Gadson Mr. Sidney Honors British Lit. 27 November 2017 The Blame Game Statistically, 2017 has become the year with second lowest crimes rates since 1990, assuming there isn’t a big resurgence in violent crime between now and the end of the year (Bump). However, violent crimes continue to be a problem in modern-day America. Many have sought out to find out the root of these crimes and what causes them, and as a result, many different things have been cited as a cause for violence. Violent video games are said to be a possible source of aggression in teens and can allegedly influence teens and young adults to commit acts of assault, brutality, and terrorism. With zero evidence supporting this allegation and no concrete evidence to†¦show more content†¦In an article by Kotaku, it is stated that â€Å"The National Safety Council said Death Race was sick and morbid. These concerns and the first ever protest over the content of a video game, prompted further coverage in outlets like the National Enquirer and the NBCs Weekend S how.† (Plunkett, Web). Death Race opened the door for many more controversies surrounding video games, in later decades more violent video games would be released such as Mortal Kombat which urged Congress to hold hearings on regulating video games. â€Å"Attorney General Dan Lungren testified that violent video games have a desensitizing impact on young, impressionable minds.† (Violent Video Games - ProCon.org). As a result, the video game industry created the Entertainment Software Rating Board (ESRB). This new rating system would notify consumers of anything that could be labeled as violent or mature on the label of the game when going to buy it. Though many actions have been taken against violent video games, as time passes video games both violent and nonviolent have still seen an increase in popularity and sales. In fact, the video game industry has seen a 204% increase in sales since 1994 (Violent Video Games - ProCon.org). In fact, Call of Duty a series notoriou s for being on video game ban list, set records for entertainment sales when it sold 5.6 million copies of Call of Duty: Black Ops inShow MoreRelatedVideo Game Violence : The Cause Of Violent Video Games1000 Words   |  4 Pagesmentioned that the cause of violent video games became an issue for public debate after teenagers and the main cause of this is the parallel effect. Based on the Studies done for violent video games correspond with individuals having violent acts. Also, young adolescents reveal that those who play a lot of violent video games become more aggressive and see the world as more hostile. The article also revealed that this acts would be a coincidence or a cause from playing violent videos. Additionally, researchersRead MoreViolent Video Games Cause Violence843 Words   |  4 PagesVideo games have been around for half a century when, the first simple tennis game was designed by William Higinbotham in 1958. Since then, video games have gotten more in depth, with better graphics and more options which include violent video games. Violent videos have gotten more popular with a better amount of variety including the franchise of Call of Duty, Battlefield, and Grand Theft Auto. These are the most common and popular video games and because of the violence in them debate has startedRead MoreViolent Video Games Cause Violence1906 Words   |  8 PagesEver since he started playing video games, like Call of Duty. Violent video games have been a battle that my family has been fighting for a few years now. My brother, started out small, playing Nintendo games and simple games like Crash. However, my brother has always had a slight anger management problem and even with easygoing games, he became furious when he lost. Because he has lofty dreams of winning every game possible, he will not stop. Now, with video games, like Call of Duty and God of WarRead MoreEssay on Violent Video Games Cause Violence? 1170 Words   |  5 Pagesand aggression is eve rywhere; in magazines, in the shops, on the TV, on websites like YouTube as well as in video games. Yet, why is it that those video games are assumed to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a existing generation games console and video games have become a extraordinary source of education when helping kids to learn, such websites like educationcityRead MoreViolent Video Games Cause Youth Violence2030 Words   |  9 PagesVideo games have become increasingly popular among people of various ages. 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There has been a lot of nation-wideRead More Violent Video Games Do Not Cause Violence Essay3060 Words   |  13 Pages Do violent video games increase aggression in the people who play them? If so then video games could be responsible for much of the bad news we hear on television. Are video games responsible for school shootings? Do producers of video games need to tone down the violence? What will happen if video games become more and more violent and realistic? On the other hand, are video games to blame at all for the increase of violence in kids? When violence in video games started to increase, peopleRead MoreViolent Video Games Do NOT Cause Violence Essay1827 Words   |  8 Pagesblame video games as the target and cause of many shootings that have occurred, ever since Columbine and Quake. People have been blaming video games for violence for years now, ever since violent video games have been made. News reports blame video games more and more for each shooting, telling the public how this person played video games for x amount of hours a day, and that video games caused him or her to shoot people, and how video games encourage and reward violence. Anti-video game lobbyistsRead MoreViolent Video Games Cause Increased Violence Essay1855 Words   |  8 Pagesobjective of video games is to entertain people by surprising them with new experiences.† (Shigeru Miyamoto) Shigeru Miyamoto is the creator of some of gaming’s most iconic video game characters, Mario Jumpman Mario, Link and Donkey Kong; while also, serving as co-Representative Director of the game company, Nintendo and is highly respected. Miyamoto, based on the quote provided, feels that video games are meant to entertain people and nothing more. However, many people feel as though video games only causeRead MoreViolent Video games cause violence? I Think Not.1056 Words   |  5 PagesViolence is everywhere, in magazines in the shops, on the TV, on websites like YouTube as well as in video games. Yet, why is it that those video games are said to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a current generation games console and video games have become a fantastic source of education when helping kids to learn, such websites like educationcity.com or the

The Drone Age Is Coming Per Galeotti - 2013 Words

Executive Summary The drone age is coming per Galeotti . It has been estimated that annual spending on drones around the world will almost double to $11.4 billion by 2022. New technology has been driven by the military, and drones are critical to military operations. Due to changing times, drone use is rapidly adjusting to commercial use by civilians. This drone revolution has massive implications, ranging from legal and moral to economic and geopolitical. It will be a deeply disruptive technology, able on the one hand to provide undreamt-of capacities to impoverished people and countries, and on the other to widen the gap between haves and have-nots. It may prove a creative, empowering experience, but also has the potential to be destructive, destabilizing and divisive. Drone one day will fight our wars and be a huge asset on the battlefield as well as controlling hostile or volatile situations. Currently, drone technology is being driven by military applications, and this will continue as they become increasingly varied in their roles. Drones will do our work. Drones will carry out tasks humans cannot, or do not want to do themselves. From remotely piloted ambulances to leading SWAT raids in hostile situations, from collecting garbage to moving goods, they become ubiquitous, even making their way into the media, gathering news footage and becoming entertainment tools. Their ability to linger for long periods of time allows this real-time intelligence to be

Behavioral Brand Loyalty And Consumer Brand-Myassignmenthelp.Com

Question: Discuss About The Behavioral Brand Loyalty And Consumer Brand? Answer: Introduction The world is based on fully-fledged economy that helps in thriving on different markets that is based on the different consumer tastes and preferences. The assignment is motivated in order to answer the question that is relating to the different factors that has to be considered while analyzing the meaning of the marketing realities. In the next section, different concepts and theories has been identified in such a manner that helps in mapping different considerations in an effective manner. Marketing Reality A marketing reality is the changes and this governs the road of marketing with the hope of different endeavors. The different kind of businesses is leaving different provisions of change in order to evolve the different realities of marketing. The different electronic giants like EBay, Alibaba that have flexible structure of business to go with the continuous flow of ease of nation. In the next section, it will discuss the different major forces that affect the realities of marketing to date and time. The new realities are losing sheen and it includes both online along with offline platforms. The different offline platforms are witnessing the different change in the business of the sellers attitude towards analyzing the tastes of the customers with use of technology. The reality is the usage of technology by different businesses and in the next section; different sellers use the number of different technologies to reachability in the market (Kim et al. 2014). Three Major Forces and effect of change in future Prediction of the behavior of consumers is essential factor previously, presently and it will be important in future as well. Before the era of the internet, there were no e-commerce and base of customers existed. In the present stage, this is the e-commerce stage wherein there is fully explored stage. The customers are treated in an effective manner and online retailers gain competitive advantage. The combined power of analytics, big data and technology serves a revolution in platforms of e-commerce (Baker and Saren 2016). However, it is difficult for the retailers to gain competitive advantage in the market for 91.6%. Budgets in marketing are essential factor and this takes huge chunk that is spent in the business. There has been different studies that has been demonstrated as the rule of budget rules in the marketing strategy of different businesses. It is governed by different factors that include size of business, changing technology and economic balance of nation. According to the research, average budget of global marketing is increasing and it changes from 1% to 15% with the help of different campaigns. Triggered campaigns are believed in order to cross more than 58% to total revenues of retailers. The spending of the budget is determined with different aspects from size of company and size of economy along with regulations and this will help in analyzing budget in an effective manner (Buckley 2016) Evergreen challenge of competition and technology will not fade the elements as major factor affecting the line of business. The competitive environment is boon for the pocket of customers and this is bane for the sellers (Lamberton and Stephen 2016). This kind of challenge of competition is huge in decision-making approach and this cannot be avoided in nature. This is recent quest to clinch title in war among businesses and the competition takes a toll on the marketplace that will limit and this will overlapping the campaigning the strategies of electronics along with different other sectors. Other Potential Forces There are different potential forces that affect the marketing realities: Channels of marketing: This is a business along with allocation of budget that has to be wise in selection of channels of marketing Information Technology: This is generic term, it has total power to topple sentiments of market Globalization: This helps in questing to clear different limitations that is territorial and this is motivation to different emerging businesses Deregulation: Ease of performing the business is essential that goes in hand with globalization Loyalty: The different loyalty programmes of brand is essential in retaining the customers and for major and small businesses Delivery: The delivery system is essential in nature as this will help in making the different things easier in nature (Woodside 2016) Convergence: When there are more than two industries join hands, it creates huge impact on existing future and realities The ability of the brand to speak to a customer goes a long way in determining the success of a brand. A brand should possess the capability to communicate its value to its customers and persuade them to purchase the given product (Laroche, Habibi and Richard 2013). In the given section , certain examples of particular brands will be presented to illustrate the success stories of certain brands who were effective in communicating their importance to the target market group which can be described as the college crowd and student with age groups around 18-25. Apple- Apple is an electronic and software company, which produces phones, tablets and laptops. It has various softwares such as iTunes also which are very successful amongst the users. The power point of the given brand is its sleek design and powerful capacity. When a user associates itself with the given brand, they consider themselves to be fashionable and technologically advanced (Romaniuk and Nenycz-Thiel 2013). It is often a craze amongst the youngsters to use these products, which matches with their status, and hence, the given brand is successful to speak to the young crowd. Nike- With the recent popularity of fitness as an attraction factor, the brand offers the customers with a huge variety in their sportswear. The brand offers affordable and latest trend s in its offerings. With association of various globally popular sports stars, the brand has the ability to convince the consumer. The consumers would want to purchase the product because of the celebrity association and fashion factor. Amazon- The online e-commerce website has become hugely popular for its affordable pricing and good quality products. Amazon offers a large variety of product to its consumers, which makes it a favorite among the users. The young crowd is specifically attracted to the consumer because of its ease of use. The application is available on all platforms, which helps the young crowd to shop at their convenience. Pepsi- The brand offers drinks and snacks to the customers. The reason behind its popularity among the young college crowd is that, it is easily available and extremely affordable. The young crowd generally prefers to eat out and this provides it with a perfect option (Nysveen and Pedersen 2014). The brand itself tries to associate itself with the college crowd by using emoticons of various messaging applications, which people use. This makes it apt for the users. However, there are certain brands that fail to associate it with the young crowd. The examples of such brands are given below: Honda- Honda is a automobile brand, which produces automobiles like cars and bikes. The brand has failed to attract the millennial crowd because of its association with the high end and heavy products. The young crowd was unable to associate with the brand and this is the reason, they could not be successful in marketing their products to this crowd (He and Lai 2014). The young crowd has always been associated itself with products that are fashionable and trendy. Though Honda tried to attract the younger crowd, it failed in changing the design, which made the brand hugely unpopular. Microsoft- Microsoft is the computer brand, which sells software as well as hardware. Through over the years Microsoft has been faced with a huge competition from brands like Apple, recently it has failed to communicate its message to the customers. The perception of the young crowd has also changed for the company. They no longer view the product as stylish or a fashionable one with which they can associate (Krystallis and Chrysochou 2014). Had the brand, adopted new ways to adapt to the satisfaction level of the consumers, they would not have failed in the mindset of the young minds. Coca-Cola- Though coca cola has been an extremely popular brand since the past few decades, recently its popularity with the young crowd has dropped considerably. The young crowd has started to perceive the brand as someone who only offers junk food and drinks. The popularity of Coca-Cola has fallen tremendously in the past few years with other health drinks coming up. The college crowd generally prefers health to junk today and this has led to the failure of the brand to attract the young crowd. Therefore, it can be stated that the brand positioning plays a key role in the mind of the consumer. The way a brand presents itself in the eyes of the consumer is extremely crucial in deciding its fate. The younger generation is extremely particular about their image and hence they prefer to associate themselves only with brands that will uplift their image in their social group. References Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Buckley, P.J., 2016. The contribution of internalisation theory to international business: New realities and unanswered questions.Journal of World Business,51(1), pp.74-82. He, Y. and Lai, K.K., 2014. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image.Total Quality Management Business Excellence,25(3-4), pp.249-263. Kim, K., Hayes, J.L., Avant, J.A. and Reid, L.N., 2014. Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010.Journal of advertising,43(3), pp.296-316. Krystallis, A. and Chrysochou, P., 2014. The effects of service brand dimensions on brand loyalty.Journal of Retailing and Consumer Services,21(2), pp.139-147. Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and mobile marketing: research evolution from 2000 to 2015 and an agenda for future inquiry.Journal of Marketing,80(6), pp.146-172. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Nysveen, H. and Pedersen, P.E., 2014. Influences of cocreation on brand experience.International Journal of Market Research,56(6), pp.807-832. Romaniuk, J. and Nenycz-Thiel, M., 2013. Behavioral brand loyalty and consumer brand associations.Journal of Business Research,66(1), pp.67 Woodside, A.G., 2016. Embrace complexity theory, perform contrarian case analysis, and model multiple realities. InBad to Good: Achieving High Quality and Impact in Your Research(pp. 57-81). Emerald Group Publishing Limited.

Life Or Death Who Chooses Essays - Fertility, RTT, Abortion

Life or Death: Who Chooses? In Roman times, abortion and the destruction of unwanted children was permissible, but as out civilization has aged, it seems that such acts were no longer acceptable by rational human beings, so that in 1948, Canada along with most other nations in the world signed a declaration of the United Nations promising every human being the right to life. The World Medical Association meeting in Geneve at the same time, stated that the utmost respect for human life was to be from the moment of conception. This declaration was re-affirmed when the World Medical Association met in Oslo in 1970. Should we go backwards in our concern for the life of an individual human being? The unborn human is still a human life and not all the wishful thinking of those advocating repeal of abortion laws, can alter this. Those of us who would seek to protect the human who is still to small to cry aloud for it's own protection, have been accused of having a 19th Century approach to life in the last third of the 20th Century. But who in reality is using arguments of a bygone Century? It is an incontrovertible fact of biological science - Make no Mistake - that from the moment of conception, a new human life has been created. Only those who allow their emotional passion to overide their knowledge, can deny it: only those who are irrational or ignorant of science, doubt that when a human sperm fertilizes a human ovum a new human being is created. A new human being who carries genes in its cells that make that human being uniquely different from any and other human being and yet, undeniably a member, as we all are, of the great human family. All the fetus needs to grow into a babe, a child, an old man, is time, nutrition and a suitable environment. It is determined at that very moment of conception whether the baby will be a boy or a girl; which of his parents he will look like; what blood type he will have. His whole heritage is forever fixed. Look at a human being 8 weeks after conception and you, yes every person here who can tell the difference between a man and a women, will be able to look at the fetus and tell me whether it is a baby boy or a girl. No, a fetus is not just another part of a women's body like an appendix or appendage. These appendages, these perfectly formed tiny feel belong to a 10 week developed baby, not to his or her mother. The fetus is distinct and different and has it's own heart beat. Do you know that the fetus' heart started beating just 18 days after a new life was created, beating before the mother even knew she was pregnant? By 3 months of pregnancy the developing baby is just small enough to be help in the palm of a man's hand but look closely at this 3 month old fetus. All his organs are formed and all his systems working. He swims, he grasps a pointer, he moves freely, he excretes urine. If you inject a sweet solution into the water around him, he will swallaw because he likes the taste. Inject a bitter solution and he will quit swallowing because he does not like the taste. By 16 weeks it is obvious to all, except those who have eyes but deliberately do not see, that this is a young human being. Who chooses life or death for this little one because abortion is the taking of a human life? This fact is undeniable; however much of the members of the Women's Liberation Movement, the new Feminists, Dr. Henry Morgentaler or the Canadian Medical Association President feel about it, does not alter the fact of the matter. An incontrovertible fact that cannot change as feelings change. If abortion is undeniably the taking of human life and yet sincere misguided people feel that it should be just a personal matter between a women and the doctor, there seems to be 2 choices open to them. (1) That they would believe that other acts of destruction of human beings such as infanticide and homicide should be of no concern of society and therefore, eliminate them from the criminal code. This I cannot believe is the thinking of the majority, although the tendency for doctors to respect the selfish desire of parents and not treat the newborn defective with a necessary lifesaving measure, is becoming increasingly more

Types of Columns and Architectures Classical Order

Types of Columns and Architectures Classical Order If your architect suggests a Classical order for your new porch columns, theres no need to return a blank stare. Its a good idea. An Order of Architecture is a set of rules or principles for designing buildings - similar to todays building code. Five Classical orders, three Greek and two Roman, comprise the types of columns we use even in todays architecture. In Western-based architecture, anything called classical means its from the civilizations of ancient Greece and Rome. A Classical order of architecture is the approach to building design established in Greece and Rome during what we now call the Classical period of architecture, from roughly 500 B.C. to 500 A.D. Greece became a province of Rome in 146 B.C. which is why these two Western civilizations are grouped together as Classical. During this time period, temples and important public buildings were constructed according to five distinct orders, each using a defined pedestal, type of column (base, shaft, and capital), and a different style entablature above the column. The Classical orders grew in popularity during the Renaissance era when architects such as Giacomo barozzi of Vignola wrote about them and used the design. In Architecture the word Order signifies a composition (in the same style) of a pedestal, a column, and an entablature, together with their ornamentation. Order means a perfect and regular disposition of all the parts of a beautiful composition; in a word, order is the opposite of confusion. - Giacomo da Vignola, 1563 Heres a brief overview of what the orders are and how they came to be written down. The Greek Orders of Architecture When studying an era-by-era timeline of ancient Greece, the height of Greek civilization was known as Classical Greece, from about 500 B.C. The inventive ancient Greeks developed three architecture orders using three distinct column styles. The earliest known stone column is from the Doric order, named for architecture first seen in the Dorian area of western Greece. Not to be outdone, the builders in the eastern Greece area of Ionia developed their own column style, which is known as the Ionic order. Classical orders are not unique to each area, but they were named for the part of Greece where they were first observed. The most ornate Grecian order, the latest developed and perhaps the most well-known by todays observer is the Corinthian order, first seen in the central area of Greece called Corinth. The Roman Orders of Architecture The Classical architecture of ancient Greece influenced the building designs of the Roman Empire. The Greek orders of architecture were continued in Italian architecture, and Roman architects also added their own variations by imitating two Greek column styles. The Tuscan order, first seen in the Tuscany area of Italy, is characterized by its grand simplicity - even more streamlined than the Grecian Doric. The capital and shaft of the Composite order of Roman architecture can be easily confused with the Greek Corinthean column, but the top entablature is much different. Rediscovering the Classical Orders The Classical orders of architecture might have become lost to history if it were not for the writings of early scholars and architects. The Roman architect Marcus Vitruvius, who lived during the first century B.C., documented the three Greek orders and the Tuscan order in his famous treatise De Architectura, or Ten Books on Architecture. Architecture depends on what Vitruvius calls propriety - that perfection of style which comes when a work is authoritatively constructed on approved principles. That perfection can be prescribed, and the Greeks prescribed certain architectural orders to honor the different Greek gods and goddesses. The temples of Minerva, Mars, and Hercules, will be Doric, since the virile strength of these gods makes daintiness entirely inappropriate to their houses. In temples to Venus, Flora, Proserpine, Spring-Water, and the Nymphs, the Corinthian order will be found to have peculiar significance, because these are delicate divinities and so its rather slender outlines, its flowers, leaves, and ornamental volutes will lend propriety where it is due. The construction of temples of the Ionic order to Juno, Diana, Father Bacchus, and the other gods of that kind, will be in keeping with the middle position which they hold; for the building of such will be an appropriate combination of the severity of the Doric and the delicacy of the Corinthian. - Vitruvius, Book I In Book III, Vitruvius writes prescriptively about symmetry and proportion  - how thick the column shafts should be and the proportional heights of columns when arranged for a temple. All the members which are to be above the capitals of the columns, that is, architraves, friezes, coronae, tympana, gables, and acroteria, should be inclined to the front a twelfth part of their own height...Each column should have twenty-four flutes... After the specifications, Vitruvius explains why - the visual impact of the specification. Writing specifications for his Emperor to enforce, Vitruvius wrote what many consider the first architecture textbook. The High Renaissance of the 15th and 16th centuries renewed interest in Greek and Roman architecture, and this is when Vitruvian beauty was translated - literally and figuratively. More than 1,500 years after Vitruvius wrote De Architectura, it was translated from Latin and Greek into Italian. More importantly, perhaps, the Italian Renaissance architect Giacomo da Vignola wrote an important treatise in which he more thoroughly described all five classical orders of architecture. Published in 1563, Vignolas treatise, The Five Orders of Architecture, became a guide for builders throughout western Europe. The Renaissance masters translated Classical architecture into a new type of architecture, in the manner of Classical designs, just as todays new classical or neoclassical styles are not strictly Classical orders of architecture. Even if the dimensions and proportions are not exactly followed, Classical orders make an architectural statement whenever they are used. How we design our temples is not far off from ancient times. Knowing how Vitruvius used columns can inform what columns we use today  - even on our porches.   Sources The Ten Books on Architecture by Vitruvius Pollio, Translated by Morris Hicky Morgan, Harvard University Press, 1914, Book I, Chapter II, Paragraph 5; Book III, Chapter V, paragraphs 13-14 The Five Orders of Architecture by Giacomo barozzi of Vignola, translated by Tommaso Juglaris and Warren Locke, 1889, p. 5

Brand image Essay Example | Topics and Well Written Essays - 750 words

Brand image - Essay Example Using Microsoft as an example, the study focuses on image branding in relation to benefits that come alongside proper use of image brands. Whereas the current brand image of the Apple Company is that of an apple, for a long time, Microsoft Logo has been that of a four-paned window. Although the company frequently improves it by changing its fonts as well as improving imagery and colors, has not lost the reputation. According to studies, companies that have well respected brands not only do they withstand competition but also attract many consumers. It is therefore evident that a brand is similar to an asset; this is because through it, apart from having great financial value, a company also becomes more powerful in the field of business (Web Notes 1). According to research, when it comes to product categories, leading brands usually top the list, normally in relation to profitability. In most cases, established brands normally come up with effective communication tools in the field of business. For instance, apart from charging more for their products, these companies spend less capital in marketing; this is because the brand does most of the work when it comes to marketing (Web Notes 1). For a company to be on top of the game when it comes to wooing consumers, it ought to be frequently improving its image. This is because when an image is not dynamic, it normally portrays a negative image for a company. Since new companies are ever on the rise, frequent improving of brands is normally beneficial for a company. For instance, Microsoft has recently been in the limelight for its new brand image. During his first public appearance, Microsoft CEO, Satya Nadella clearly stated that the company was in the process of coming up with an image overhaul (Edwards 1). In an unveiling ceremony for ipad’s Microsoft office, Julia White was the talk of social media sites, this was due to her stylish jacket. According to Edwards (1), already there are numerous

Literal Analysis Of Vietnam War Essay Example | Topics and Well Written Essays - 750 words

Literal Analysis Of Vietnam War - Essay Example The items these soldiers carried were only the necessary things they required for their safety and survival in the battlefield. These include can openers, pocketknife, the certificate showing that they had gone through heavy military training; mosquito nets that protected them from diseases such as malaria, which was common in the area, and cigarettes. Other essential items they carried were middle size cans of water, chewing gums, a first aid box, and sewing kits. Surprisingly, these items were roughly fifteen to twenty pounds, which depended on the soldiers’ normal metabolism rate. All these stuff were supposed to be carried to every place the soldiers went. It was a person’s own mistake if he forgot the baggage behind, for he will face the challenges ahead alone. The items the soldiers carried were many, but everything in the bag was necessary and had a purpose. This shows that challenges the soldiers faced could not be reduced or stopped since each problem was †˜necessary’ and they had to face it whether they liked it or not. They had no choice of choosing which problem to face, similar to the items in the bags, which were all essential and missing one item could cause a weighty problem to a soldier. The metaphor for the items carried in the baggage is clearly seen. The soldiers accepted the challenges knowing that it was just for them to face them. Therefore, they had to prepare their mind and emotions for the future challenges that were yet to come, so that they will not be surprised.... This shows that challenges the soldiers faced could not be reduced or stopped, since each problem was ‘necessary’ and they had to face it whether they liked it or not. They had no choice of choosing which problem to face, similar to the items in the bags, which were all essential and missing one item could cause a weighty problem to a soldier. The metaphor for the items carried in the baggage is clearly seen. The soldiers accepted the challenges knowing that it was must for them to face them. Therefore, they had to prepare their mind and emotions for the future challenges that were yet to come, so that they will not be surprised. Analysis on the Act of Carrying the Bag When this bag was full of items they required, they carried it to any place they went, and during the wartime, they were placed at a secure place until the war had ended. The act of carrying the baggage, which was habitually heavy, shows the intensity of the challenges and difficulties they had to bear. Th e weight of the items in the baggage was the main challenge of those bags, and yet they had to carry them to all places. The burdens they went through were exceptionally heavy for a person to bear and they required some counseling and rest. Unfortunately, there was nobody to give them consoling piece of word, and provide time to relax. Most of the time, they were on their feet carrying the heavy baggage and fighting materials as they adverse towards the battlegrounds. The act of carrying this heavy baggage symbolizes the weight of the challenges they faced which at some point was unbearable to carry. Some of the soldiers decided to run away because of the amount and intensity of the war. Therefore, analyzing the weight of the baggage shows how

As a Mass Communication Student Essay Example for Free

As a Mass Communication Student Essay Mass Communication is a very interesting course. Like what John Phelan said, most of the students want to be in this field because the skills and talents they have fit to this course. It’s more fun and adventurous. You’ll encounter lots of people, ordinary, celebrities, politics. Go to different places. Enjoy foods and new things. And learn cultures of others. But I still can’t figure out what’s gotten into my mind in choosing Mass Communication. I even don’t want to be a public figure. As we all know, public figures doesn’t have privacy anymore. And sometimes they’re into trouble because part of their job is to criticize and give opinion on a certain issue. But that’s the consequence. Even if I work behind the camera, still my name will appear as part of the show or whatever it is that I’m into. Sometimes, to make others realize that what they do is not good anymore we must take actions for them to behave in the way we want and other people wants. And as Media personnel, being responsible is what we must also possess because the audience that we have has no age limit. Kids and youth can see us. We can be part of their growing process and we don’t want to be a bad influence to them. Instead, we want them to learn good things from us. Also for the old ones especially that they depend on us for the service of giving them the right information’s that they want to hear or to see. In return, we can feel the fulfilment that we are an effective Media Personnel. They say that in this field, you can have lots of money. Yes, if you are disciplined, hardworking and determined. But money is not important. What’s important for me now is to gain experience and to learn new things to prepare myself for the future. Those things that Phelan and Schramm said inspired and taught me a lesson not only about the things happening in Media but also about the life that later on we Mass Communication students will have.

Failure of te Two-Party System Essay -- essays research papers

A valuable factor within any democracy is the presence of political parties. As dictated by Webster, a party is meant as "a group, which unites to promote or maintain a policy, a cause, or other purposes, as a political group." This definition can be easily simplified as individuals with a common cause. This is just the case with American political parties. They are ordinary groups of individuals with a common cause in hopes to gain political power. Within the United States, two political parties make up the majority, the Republicans and Democrats. Unlike many other democratic nations around the world, America is unique with their generalized lack of parties. However, there is a growing trend within America that implies the two-party system, which has been the leader in American politics, has started to become weak. When the United States initially formed as a nation, there were few differentiations between the people. Those with voting privileges were mostly white Anglo-Saxons. The greatest differences seemed to be developing around the issue of slavery creating a North versus South political atmosphere. Siding with the intelligence of the era, Thomas Jefferson and Alexander Hamilton, the federalist and anti federalist parties developed around opposing ideas regarding a written Bill of Rights. This form of elitism running the government was not unreasonable in a time when communication to the outskirts and rural areas of the nation wa...

Consumer Psychology and Marketing Communications Article Analysis Essay

Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The Cherry (2012) website Consumer Psychology is a specialty area that studies how our thoughts, beliefs, feelings, perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as the study of individuals, groups, or organizations, and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Psychological variable associations with buyer behavior represent a very significant part of what researchers study about consumers. Historically, the emphasis has been on several important areas: needs and motivation, perception, learning, attitudes, and psychographics. Many investigations into psychological characteristics and buyer behavior ultimately emphasize the existence of market segments and how well those segments predict differences in consumer activities, examining the intrinsic qualities of individuals and how those identifications facilitate targeting consumer groups (McDonald, 1994). According to the Society for Consumer Psychology, division 23 of the American Psychological Association, consumer psychology employs theoretical psychological approaches to understanding consumers. Consumer psychologists study a variety of topics, including how consumers choose businesses, products, and services, the thought processes, and emotions behind consumer decisions. Other factors considered are how environmental variables such as friends, family, media, and culture influence buying decisions, what motivates people to choose one product over another, how personal factors and individual difference affect people’s buying choices and what marketers can do to reach effectively out to their target customers (Cherry, 2012). Consumer behavior consists of studying buyer’s trends and the processes they use to choose, consume, and dispose of products and services. A more in-depth definition will also include how that process affects the world. Consumer behavior incorporates ideas from several sciences, including psychology, biology, chemistry, and economics. Mood of the consumer can affect buying habits. The line between an emotion and mood is frequently difficult to draw, but often by convention involves conceiving of a mood as longer lasting from a few hours up to days and lower in intensity than an emotion. Still another distinction between emotions and moods is that the former typically is intentional, that is, it has an object or referent, whereas moods are generally nonintentional and global or diffused. Marketing communications are messages and other media that used to communicate the promotion part of marketing that consisting of pricing, products, promoting, and placing. Marketing communications is what drives us to buy, whereas consumer psychology studies how or why we buy. It is the study of why we buy certain products and not others, and the process of what we go through to use, select, secure, and dispose of these products or services. It delves into the reasons of how we satisfy our needs and the impact these processes have on society and the consumer. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues, such as the psychology of how consumers think, feel, reason, and select between different alternatives, e. g. , brands, products, and retailers. Several other psychological factors also considered are how the consumer is influenced by his or her environment, e. g. culture, family, signs, media; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. Finally, how consumer motivation and decision strategies differ between products that differ in his or her level of importance or interest that they entail for the consumer, how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer (Perner, 2010). Consumer psychology studies human characteristics (feelings, thoughts, perceptions, and beliefs) and how these characteristics governs our thoughts, influence how we relate to, and buy goods and services. It studies why we purchase desired products and not others, and the process of what we go through to use, select, secure, and dispose of these products or services. It delves into the reasons of how we satisfy our needs and the impact these processes have on society and the consumer.

Uniforms Code Violations At School Essay - 1730 Words

Have there been a numerous number of dress code violations at your school just this week? Is it getting old having to repeat the same things to students over and over again? Are they not listening even after they are punished? If this is the case, then consider making some changes to benefit the school and everyone in it. The easiest way to reduce these violations would be with uniforms. Ohio public schools dress code is greatly flawed and schools should implement a uniform policy to reduce office disciplinary referrals, address bullying, and create a positive culture in the school environment. Uniforms are traditionally favored in private schools, but they are being introduced into more and more United States public schools everyday. During the 2013-2014 school year, one in five public schools in the United States required students to wear uniforms to school everyday. This went up from one in eight schools requiring them in the 2003-2004 school year. (Background of the Issue, n.d., para. 1). The percentage of schools that require them has increased from thirteen percent during the 2003-2004 school year, to nineteen percent in the 2011-2012 school year (Background of the Issue, n.d., para. 18). The process of having to discipline a student because they violated the dress code is a process that nobody, student, teacher, or parent, likes to go through. Multiple students cannot drive; so when they disregard the school s dress code, their parents have to pause whateverShow MoreRelatedEssay on A Call for Uniforms at PenArgyl High School600 Words   |  3 Pages2013, â€Å"Uniforms will reduce bullying, teasing and disruption while also being a cheaper alternative for poor parents who struggle every year to afford new school clothes for their children†(Esack). Much like the Allentown Area School District, incorporating uniforms needs to be a priority for Pen Argyl High School. 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