As a Mass Communication Student Essay Example for Free

As a Mass Communication Student Essay Mass Communication is a very interesting course. Like what John Phelan said, most of the students want to be in this field because the skills and talents they have fit to this course. It’s more fun and adventurous. You’ll encounter lots of people, ordinary, celebrities, politics. Go to different places. Enjoy foods and new things. And learn cultures of others. But I still can’t figure out what’s gotten into my mind in choosing Mass Communication. I even don’t want to be a public figure. As we all know, public figures doesn’t have privacy anymore. And sometimes they’re into trouble because part of their job is to criticize and give opinion on a certain issue. But that’s the consequence. Even if I work behind the camera, still my name will appear as part of the show or whatever it is that I’m into. Sometimes, to make others realize that what they do is not good anymore we must take actions for them to behave in the way we want and other people wants. And as Media personnel, being responsible is what we must also possess because the audience that we have has no age limit. Kids and youth can see us. We can be part of their growing process and we don’t want to be a bad influence to them. Instead, we want them to learn good things from us. Also for the old ones especially that they depend on us for the service of giving them the right information’s that they want to hear or to see. In return, we can feel the fulfilment that we are an effective Media Personnel. They say that in this field, you can have lots of money. Yes, if you are disciplined, hardworking and determined. But money is not important. What’s important for me now is to gain experience and to learn new things to prepare myself for the future. Those things that Phelan and Schramm said inspired and taught me a lesson not only about the things happening in Media but also about the life that later on we Mass Communication students will have.

Failure of te Two-Party System Essay -- essays research papers

A valuable factor within any democracy is the presence of political parties. As dictated by Webster, a party is meant as "a group, which unites to promote or maintain a policy, a cause, or other purposes, as a political group." This definition can be easily simplified as individuals with a common cause. This is just the case with American political parties. They are ordinary groups of individuals with a common cause in hopes to gain political power. Within the United States, two political parties make up the majority, the Republicans and Democrats. Unlike many other democratic nations around the world, America is unique with their generalized lack of parties. However, there is a growing trend within America that implies the two-party system, which has been the leader in American politics, has started to become weak. When the United States initially formed as a nation, there were few differentiations between the people. Those with voting privileges were mostly white Anglo-Saxons. The greatest differences seemed to be developing around the issue of slavery creating a North versus South political atmosphere. Siding with the intelligence of the era, Thomas Jefferson and Alexander Hamilton, the federalist and anti federalist parties developed around opposing ideas regarding a written Bill of Rights. This form of elitism running the government was not unreasonable in a time when communication to the outskirts and rural areas of the nation wa...

Consumer Psychology and Marketing Communications Article Analysis Essay

Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The Cherry (2012) website Consumer Psychology is a specialty area that studies how our thoughts, beliefs, feelings, perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as the study of individuals, groups, or organizations, and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Psychological variable associations with buyer behavior represent a very significant part of what researchers study about consumers. Historically, the emphasis has been on several important areas: needs and motivation, perception, learning, attitudes, and psychographics. Many investigations into psychological characteristics and buyer behavior ultimately emphasize the existence of market segments and how well those segments predict differences in consumer activities, examining the intrinsic qualities of individuals and how those identifications facilitate targeting consumer groups (McDonald, 1994). According to the Society for Consumer Psychology, division 23 of the American Psychological Association, consumer psychology employs theoretical psychological approaches to understanding consumers. Consumer psychologists study a variety of topics, including how consumers choose businesses, products, and services, the thought processes, and emotions behind consumer decisions. Other factors considered are how environmental variables such as friends, family, media, and culture influence buying decisions, what motivates people to choose one product over another, how personal factors and individual difference affect people’s buying choices and what marketers can do to reach effectively out to their target customers (Cherry, 2012). Consumer behavior consists of studying buyer’s trends and the processes they use to choose, consume, and dispose of products and services. A more in-depth definition will also include how that process affects the world. Consumer behavior incorporates ideas from several sciences, including psychology, biology, chemistry, and economics. Mood of the consumer can affect buying habits. The line between an emotion and mood is frequently difficult to draw, but often by convention involves conceiving of a mood as longer lasting from a few hours up to days and lower in intensity than an emotion. Still another distinction between emotions and moods is that the former typically is intentional, that is, it has an object or referent, whereas moods are generally nonintentional and global or diffused. Marketing communications are messages and other media that used to communicate the promotion part of marketing that consisting of pricing, products, promoting, and placing. Marketing communications is what drives us to buy, whereas consumer psychology studies how or why we buy. It is the study of why we buy certain products and not others, and the process of what we go through to use, select, secure, and dispose of these products or services. It delves into the reasons of how we satisfy our needs and the impact these processes have on society and the consumer. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues, such as the psychology of how consumers think, feel, reason, and select between different alternatives, e. g. , brands, products, and retailers. Several other psychological factors also considered are how the consumer is influenced by his or her environment, e. g. culture, family, signs, media; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. Finally, how consumer motivation and decision strategies differ between products that differ in his or her level of importance or interest that they entail for the consumer, how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer (Perner, 2010). Consumer psychology studies human characteristics (feelings, thoughts, perceptions, and beliefs) and how these characteristics governs our thoughts, influence how we relate to, and buy goods and services. It studies why we purchase desired products and not others, and the process of what we go through to use, select, secure, and dispose of these products or services. It delves into the reasons of how we satisfy our needs and the impact these processes have on society and the consumer.

Uniforms Code Violations At School Essay - 1730 Words

Have there been a numerous number of dress code violations at your school just this week? Is it getting old having to repeat the same things to students over and over again? Are they not listening even after they are punished? If this is the case, then consider making some changes to benefit the school and everyone in it. The easiest way to reduce these violations would be with uniforms. Ohio public schools dress code is greatly flawed and schools should implement a uniform policy to reduce office disciplinary referrals, address bullying, and create a positive culture in the school environment. Uniforms are traditionally favored in private schools, but they are being introduced into more and more United States public schools everyday. During the 2013-2014 school year, one in five public schools in the United States required students to wear uniforms to school everyday. This went up from one in eight schools requiring them in the 2003-2004 school year. (Background of the Issue, n.d., para. 1). The percentage of schools that require them has increased from thirteen percent during the 2003-2004 school year, to nineteen percent in the 2011-2012 school year (Background of the Issue, n.d., para. 18). The process of having to discipline a student because they violated the dress code is a process that nobody, student, teacher, or parent, likes to go through. Multiple students cannot drive; so when they disregard the school s dress code, their parents have to pause whateverShow MoreRelatedEssay on A Call for Uniforms at PenArgyl High School600 Words   |  3 Pages2013, â€Å"Uniforms will reduce bullying, teasing and disruption while also being a cheaper alternative for poor parents who struggle every year to afford new school clothes for their children†(Esack). Much like the Allentown Area School District, incorporating uniforms needs to be a priority for Pen Argyl High School. Not only will students have better attendance once uniforms are required, but one c an also expect school achievement to increase. The enacting of a uniform rule by the Pen Argyl School DistrictRead MorePersuasive Speech On School Dress Code1316 Words   |  6 Pagesspeech and expression. Schools have been violating this law in the place of school dress codes. There should not be a dress code in school because it violates the first amendment, they do not support creativity and they are expensive. Dress codes violate the first amendment. Students should have the ability to express themselves as it is their right to do so, but schools are prohibiting them from being able to express themselves. 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