Brand image Essay Example | Topics and Well Written Essays - 750 words

Brand image - Essay Example Using Microsoft as an example, the study focuses on image branding in relation to benefits that come alongside proper use of image brands. Whereas the current brand image of the Apple Company is that of an apple, for a long time, Microsoft Logo has been that of a four-paned window. Although the company frequently improves it by changing its fonts as well as improving imagery and colors, has not lost the reputation. According to studies, companies that have well respected brands not only do they withstand competition but also attract many consumers. It is therefore evident that a brand is similar to an asset; this is because through it, apart from having great financial value, a company also becomes more powerful in the field of business (Web Notes 1). According to research, when it comes to product categories, leading brands usually top the list, normally in relation to profitability. In most cases, established brands normally come up with effective communication tools in the field of business. For instance, apart from charging more for their products, these companies spend less capital in marketing; this is because the brand does most of the work when it comes to marketing (Web Notes 1). For a company to be on top of the game when it comes to wooing consumers, it ought to be frequently improving its image. This is because when an image is not dynamic, it normally portrays a negative image for a company. Since new companies are ever on the rise, frequent improving of brands is normally beneficial for a company. For instance, Microsoft has recently been in the limelight for its new brand image. During his first public appearance, Microsoft CEO, Satya Nadella clearly stated that the company was in the process of coming up with an image overhaul (Edwards 1). In an unveiling ceremony for ipad’s Microsoft office, Julia White was the talk of social media sites, this was due to her stylish jacket. According to Edwards (1), already there are numerous