Brand image Essay Example | Topics and Well Written Essays - 750 words

Brand image - Essay Example Using Microsoft as an example, the study focuses on image branding in relation to benefits that come alongside proper use of image brands. Whereas the current brand image of the Apple Company is that of an apple, for a long time, Microsoft Logo has been that of a four-paned window. Although the company frequently improves it by changing its fonts as well as improving imagery and colors, has not lost the reputation. According to studies, companies that have well respected brands not only do they withstand competition but also attract many consumers. It is therefore evident that a brand is similar to an asset; this is because through it, apart from having great financial value, a company also becomes more powerful in the field of business (Web Notes 1). According to research, when it comes to product categories, leading brands usually top the list, normally in relation to profitability. In most cases, established brands normally come up with effective communication tools in the field of business. For instance, apart from charging more for their products, these companies spend less capital in marketing; this is because the brand does most of the work when it comes to marketing (Web Notes 1). For a company to be on top of the game when it comes to wooing consumers, it ought to be frequently improving its image. This is because when an image is not dynamic, it normally portrays a negative image for a company. Since new companies are ever on the rise, frequent improving of brands is normally beneficial for a company. For instance, Microsoft has recently been in the limelight for its new brand image. During his first public appearance, Microsoft CEO, Satya Nadella clearly stated that the company was in the process of coming up with an image overhaul (Edwards 1). In an unveiling ceremony for ipad’s Microsoft office, Julia White was the talk of social media sites, this was due to her stylish jacket. According to Edwards (1), already there are numerous

Literal Analysis Of Vietnam War Essay Example | Topics and Well Written Essays - 750 words

Literal Analysis Of Vietnam War - Essay Example The items these soldiers carried were only the necessary things they required for their safety and survival in the battlefield. These include can openers, pocketknife, the certificate showing that they had gone through heavy military training; mosquito nets that protected them from diseases such as malaria, which was common in the area, and cigarettes. Other essential items they carried were middle size cans of water, chewing gums, a first aid box, and sewing kits. Surprisingly, these items were roughly fifteen to twenty pounds, which depended on the soldiers’ normal metabolism rate. All these stuff were supposed to be carried to every place the soldiers went. It was a person’s own mistake if he forgot the baggage behind, for he will face the challenges ahead alone. The items the soldiers carried were many, but everything in the bag was necessary and had a purpose. This shows that challenges the soldiers faced could not be reduced or stopped since each problem was †˜necessary’ and they had to face it whether they liked it or not. They had no choice of choosing which problem to face, similar to the items in the bags, which were all essential and missing one item could cause a weighty problem to a soldier. The metaphor for the items carried in the baggage is clearly seen. The soldiers accepted the challenges knowing that it was just for them to face them. Therefore, they had to prepare their mind and emotions for the future challenges that were yet to come, so that they will not be surprised.... This shows that challenges the soldiers faced could not be reduced or stopped, since each problem was ‘necessary’ and they had to face it whether they liked it or not. They had no choice of choosing which problem to face, similar to the items in the bags, which were all essential and missing one item could cause a weighty problem to a soldier. The metaphor for the items carried in the baggage is clearly seen. The soldiers accepted the challenges knowing that it was must for them to face them. Therefore, they had to prepare their mind and emotions for the future challenges that were yet to come, so that they will not be surprised. Analysis on the Act of Carrying the Bag When this bag was full of items they required, they carried it to any place they went, and during the wartime, they were placed at a secure place until the war had ended. The act of carrying the baggage, which was habitually heavy, shows the intensity of the challenges and difficulties they had to bear. Th e weight of the items in the baggage was the main challenge of those bags, and yet they had to carry them to all places. The burdens they went through were exceptionally heavy for a person to bear and they required some counseling and rest. Unfortunately, there was nobody to give them consoling piece of word, and provide time to relax. Most of the time, they were on their feet carrying the heavy baggage and fighting materials as they adverse towards the battlegrounds. The act of carrying this heavy baggage symbolizes the weight of the challenges they faced which at some point was unbearable to carry. Some of the soldiers decided to run away because of the amount and intensity of the war. Therefore, analyzing the weight of the baggage shows how